To help media organizations meet these challenges head on, we’re extending the Avid MediaCentral Platform and many of our industry-leading tools into the cloud, giving our clients more agility, flexibility, and efficiencies as their business needs evolve.” “With staggering increases in content consumption and exponential growth in distribution platforms, technology budgets have not kept pace, creating relentless pressure for operational efficiency. “The media industry is going through unprecedented change, with more content being created than ever before,” said Louis Hernandez Jr., Chairman and Chief Executive Officer of Avid. The move also enables several of the company’s comprehensive set of creative tools and workflow solutions to be deployed in the cloud along with the Avid MediaCentral Platform. The Avid MediaCentral Platform is now cloud-enabled, and can be deployed on premises, in a private data center, or the public cloud, providing everyone in the media industry with the ability to create, distribute, and manage content more efficiently and profitably using one common platform. The breakthrough advancements herald the greatest expansion of Avid Everywhere™ since its launch nearly four years ago. Avid Unveils Cloud Strategy with Launch of New OfferingsĪvid announces extension of its MediaCentral Platform and its industry-leading tools into the cloud with new hosted client applications, cloud media services, and infrastructure on demand that can easily be added to existing on-premises deploymentsĪvid® ( Nasdaq: AVID), a leading global media technology provider for the creation, distribution, and monetization of media assets for global media organizations, enterprise users, and individual creative professionals, today announced new cloud innovations for the Avid MediaCentral® Platform and its comprehensive suite of industry-leading tools and workflow solutions.

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